Rishabh Jain is the founder of Fermat, a platform that provides the tooling and the network to enable distributed commerce. It helps brands embed shopping experiences in influencer content, so an influencer’s audience has a native, engaging shopping experience. Fermat lets them effectively share their products with influencers to create shopping experiences. Specifically, brands can license products based on the partner, create unique payout structures per partner, and have closed loop attribution on each partner’s impressions and sales. Fermat raised to date $12 million from Greylock and QED Investors, with participation from Courtside Ventures.
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